Potato protein is the dry coproduct of the manufacture of potato starch, obtained during the separation of starch. It principally consists of potato protein. Its high digestibility and well-balanced amino acid pattern makes it very suitable for feed applications.
Potato protein offers superior emulsifying, foaming and gelling properties. They have shown to be able to substitute high-value animal proteins like caseinate, whey protein isolate, gelatin, egg albumen (egg white) and egg yolk, in various confectionery products, meat and meat analogues, non-dairy cheese, toppings and ice creams, and egg-free dressings. Also, excellent gluten-free bakery goods can be achieved. Potato Protein is also a replacement for Aquafaba, or Chickpea/Garbanzo water for Vegan Meringues or Macarons. It provides consistent results and much faster processing times and is lower cost than both eggs whites and Aquafaba.
Market Dynamics- Global Potato Protein Market
Potato protein has high nutritional value. It helps in improving digestive health and controls blood sugar. As an increasing number of consumers get to know benefits it offers, the demand for potato protein will increase. Furthermore, the rising application in food and beverages sector will drive the market during the forecast period. Potato protein is increasingly used in infant formula, dairy products, food supplements and others. This factor, aided by the rising food demand in China, India, and Brazil will bolster growth opportunities for the market.
In addition the market will benefit from the increasing demand for healthy food. For instance, concentrates among product types is witnessing high demand since they have low fat, lactose, and cholesterol and high amount of proteins.
Major Developments:
In 2017, Cargill Foods India, a local unit of the largest closely held company in the US, planned to expanding its food retailing business in the country to include more edible oil brands, wheat derivatives, and vegetable proteins.
Similarly, in 2020 Hanoon Oil Factory, a leading oil manufacturing company based in Suhar, extended its offering into cooking oil space with the launch of five new brands of cooking oils. The five cooking oils from Hanoon aimed to provide consumers with healthy cooking oil options fit for their active and modern lifestyle. Hanoon Oil Factory ful?ls the requirements of being a healthy oil brand through its value-added offerings.
Potato Protein Market Segmental Overview
The study analyses Global Potato Protein market based on type, application and geography.
- By type, the market is categorized into isolates and concentrates. The isolates segment led the global market in 2018 and is estimated to expand further at the highest CAGR from 2019 to 2025. Isolates consist of bioactive compounds and have minimal carbs and fats, which is beneficial for boosting the immunity system. Constant product innovation in this segment is likely to contribute to its growth.
- The concentrates type segment is also expected to witness a significant growth in future. These products have low levels of fat, cholesterol, and lactose and high amount of proteins. The product is mostly used in functional foods, such as yogurt and cereals. Thus, increasing demand for these products due to their nutritional benefits is expected to drive the segment.
- The market finds application in meat products, dairy products, bakery & confectionery, processed foods, beverages, sports nutrition, animal feed etc. Food & beverage industry was the leading application segment in 2018 and accounted for a market share of more than 75%.A number of Ready-to-Drink (RTD) beverages or dry mix beverage, milk protein isolates and concentrates, dehydrated foods, frozen foods, fermented foods, and non-dairy vegan foods include potato protein as it improves digestive and immune system and helps absorb vitamins and nutrients.
- The feed segment is expected to witness the fastest CAGR of 4.7% over the forecast period. Potato protein is widely used in poultry diets as it works as antibiotics. Product innovation in the segment is projected to drive its growth. For instance, Roquette Freres introduced Tubermine FV potato protein to be used in calf milk replacers.
Potato Protein Market by Geography
Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and Rest of the World. Europe was the largest regional market in 2018 and is likely to expand further at a steady CAGR from 2019 to 2025. Rising product demand as dietary supplement and as meat substitute is expected to drive the regional market. Presence of key companies in the region is also said to contribute to the market growth. These companies focus on product development to fulfil the rising product demand from the food & beverages and feed application sectors, which is also likely to boost market growth.
Asia Pacific is projected to emerge as the fastest-growing market. The growth is attributed to various factors, such as increasing awareness about protein supplements, changing lifestyle, and demand for food supplements. Moreover, rapidly expanding food sector, especially in the emerging countries like India, will boost the market growth further.
Global Potato Protein Market-Key Players
The major players involved in this market are Avebe, Tereos, Roquette, Agrana, Omega Protein, DuPont, Kerry Group, Archer Daniels Midland, Cargill, KMC Ingredients, Sudstarke, AKV Langholt, Peppes, Emsland, Meelunie etc.
